Adventures and Explorations in Digital Advertising and Life.

About

About Kevin Schaum

I’m a digital advertising professional based in Golden, Colorado who has a deep knowledge of advertising and video monetization across mobile devices and internet connected televisions. I currently work as Senior Director, Mobile and Connected Television at SpotX, one of the world’s largest video advertising platforms. In addition, I have extensive experience in brand marketing and demand generation.

I’m motivated by the process of learning, challenge, experiencing new things, helping those around me and seeing the results of hard work come to fruition. These motivations are persistent in both my personal and professional life, and probably do a pretty good job of explaining how I spend my free time.

When it comes to business, I love developing an understanding of the competitive landscape for a product, brand or company, identifying where the opportunities are and advancing and executing a strategy to realize those opportunities.

I created this site to integrate content from different areas of my life. Take a look around- I’ve filled this site with content from my professional experiences as well as my personal adventures including skiing, climbing and travel. Also, check out what I’ve been up to recently.


I Am A(n)

  • Analytics Geek
  • Opportunity Realizer
  • Idea Generator
  • System Maximizer

Skills

  • Powerful Affinity for Making Sense Out of Data
  • In-Depth Knowledge of Mobile Ad Serving / Mobile Ad Ops and Programmatic Advertising- OpenRTB, VAST, VPAID, VPAID JS
  • Strong Proficiency in MS Excel- Particularly in Analytics/Pivot Tables/Reporting
  • Tableau and Data Visualization
  • Understanding of HTML, CSS
  • WordPress Web Design
  • Adobe Creative Suite
  • Google Apps Administration
  • Mac OS / Windows

I Like

  • A Good Challenge
  • Learning
  • Teaching
  • Strategy
  • Understanding Why
  • The Internet As a Means To Engage With Others and Share Information
  • Reading (particularly nonfiction)

Interests

  • Travel and Exploring World Cultures
  • Trail Running
  • Photography
  • Skiing
  • Locally Grown Produce and Other Good Food
  • Cycling
  • My Awesome Girlfriend Jen
  • My Australian Kelpie Keetna