About Kevin Schaum
I’m motivated by the process of learning, challenge, experiencing new things, helping those around me and seeing the results of hard work come to fruition. These motivations are persistent in both my personal and professional life, and probably do a pretty good job of explaining how I spend my free time.
When it comes to business, I love developing an understanding of the competitive landscape for a product, brand or company, identifying where the opportunities are and advancing and executing a strategy to realize those opportunities.
I created this site to integrate content from different areas of my life. It allows me to share my thoughts, experiences and ideas all in one place through blogging, tweeting and posting photographs. Take a look around- I’ve filled this site with lots of content from my adventures including skiing, climbing and travel. Also, check out what I’ve been up to recently.
I Am A(n)
- Analytics Geek
- Opportunity Realizer
- Idea Generator
- System Maximizer
Skills
- Powerful Affinity for Making Sense Out of Data
- In-Depth Knowledge of Mobile Ad Serving / Mobile Advertising
- Strong Proficiency at MS Excel- Particularly in Analytics/Pivot Tables/Reporting
- Ad Optimization
- WordPress Web Design
- Adobe Creative Suite
- Google Apps Administration
- Understanding of HTML, CSS
- Mac OS / Windows
I Like
- Challenging Myself
- Learning
- Teaching
- Strategy
- Understanding Why
- Web 2.0 As a Means To Engage and Share Information
- Reading (particularly nonfiction)
Interests
- Travel and Exploring World Cultures
- Mountaineering
- Photography
- Skiing
- Locally Grown Produce and Other Good Food
- Volunteering
- My Awesome Girlfriend Jen
- My Dog Keetna
I’m Proud To Be A Part Of









